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Atlantic City has a reputation of being the Las Vegas of the East Coast, which means having almost all the amenities and luxuries the World’s Playground has. But despite all the gambling facilities and what some may consider as sinful vices, Atlantic City does not actually have venues for what is considered as pleasures for the male prerogative. But with the economy of the city experiencing a long period of downturn, that fact may change very soon. After all, a company based in New York that has made a reputation with promoting strip clubs has submitted an application to become the first and exclusive provider of this kind of entertainment in an Atlantic City gambling facility.
Last Friday, Starlight Events LLC applied to operate a gentlemen’s club that will occupy 9,800 square feet. The gentlemen’s club is proposed to be built in the Trump Taj Mahal Casino Resort in Scores – Atlantic City, on the second floor which used to house Stage Deli. If this plan does get a license and the blessing of the state’s Casino Control Commission, the facility and its entertainers will be required by the laws of the state of New Jersey to tone down the content of their shows as compared to the very racy programs they do in Manhattan. In the proposal of Starlight, customers will be served alcohol and watch entertainers dance and take off articles of clothing down to underwear in the duration of three songs.
The application submitted by Starlight does not give exact details of what exactly will be the role of Donald Trump’s Trump Entertainment Resorts in the development, as the papers only mentioned that Starliight and Trump are in the negotiation phase of a lease. The spokesperson of Trump Entertainment Resorts Inc., Tom Hickey, has confirmed the negotiations, but says that the deal is not yet sealed and finalized. Starlight is also the owner of Scores-New York, which was made popular by radio shock jock Howard Stern in his radio show, and the Penthouse Executive Club. On the part of the New Jersey Casino Control Commission, the commission’s spokesperson, Lisa Spengler said that it is still not known when they will start deliberating on the application. Meanwhile, the attorney for Starlight, Scott Silver said that the plan will at last take six months and construction costs will amount to $3 million for the club to be done and launched. He further noted the differences between strip club operations in the two neighboring states.
He explains that while the laws of New York do not stop entertainers of adult clubs to bare their breasts, the situation is different north of the state border. In New Jersey, any casino or business in the state that serves alcohol will not allow entertainers to expose anything that is covered by a bikini. In the application Starlight submitted, the company requests that their minimum will be G-strings, thongs and pasties. The application of Starlight also points out a dress code that customers would need to follow, as well as a code of conduct between customers and dancers. The code stipulates: (1) Entertainers will not be allowed to pull at their remaining clothing which will allow the customer to take a quick peek or a “flash”. (2)Entertainers will remove the hand of a patron who will attempt to feel them in any part of their body, place the hand at the side of the patron, and shake her head from side to side, indicating “no”. (3) Entertainers may only touch their patrons “tastefully” as part of the routine they will be doing. They can only use their hands and they will only be permitted to touch the patron in the neck, shoulders, arms and head.
Sexual simulations and acts in casino entertainment are strictly prohibited by the state’s Casino Control Commission. With the project, Starlight projects to create from 80 to 100 employment opportunities for service crew, hosts and bartenders and at most 200 contractual jobs for DJs and entertainers. Starlight, in their application, stated that the operation of such an upscale brand in New Jersey will create buzz and positive press for the city and Taj Mahal, which in turn should increase tourism traffic and add to the variety of attractions in Atlantic City.