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Roaring ‘20s to Make a Comeback in Atlantic City Casino

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Resorts Atlantic City, one of the gambling industry’s most prolific players and the country’s pioneer casino outfit to spread out operations outside the state of Nevada, will take on a roaring ’20s motif to take advantage of the success of “Boardwalk Empire,” the HBO TV serial about Prohibition-era Atlantic City. Dennis Gomes, who is purchasing the casino-hotel resort with developer Morris Bailey, pronounces dealers, cocktail waiters, bellhops and other employees of the casino will dress up in 1920s-period costumes, rhythms from that era will be heard, and even the beverages and casino programs will all have a roaring ’20s touch. In an interview last week with The Associated Press, Gomes said, “A lot of people here are learning 1920s songs now.” He added that the fresh theme is his design to make over and in turn redeem the troubled casino, which is already being sold because its erstwhile owners discontinued making mortgage payments because of the moneyless economy and merciless contest it gets from facilities with slot machines in adjacent states.

The roaring ’20s subject is part of the current enchantment of the entire country with “Boardwalk Empire.” Moreover, it is likewise a tribute of sorts to Resorts’ own colorful history. Its primary building was constructed in the 1920s and the interior decoration is still constant to that historical era. Gomes explains, “The 1920s were more than just a decade in a history book. It was a decade that defined and shaped our nation. Beyond that, it was fun, adventurous and exciting, a period in time where people simply let loose to give way to a lifestyle where entertainment was king. Resorts will be all of that. It will define and shape the direction Atlantic City needs to take to survive in an increasingly competitive market. It will be luxurious, it will be fun and it will be one of the leading entertainment spots in Atlantic City.” The Resorts facility is founded in what was in the first place established as the Chalfont-Haddon Hall Hotel, which has been depicted as part of the visible horizon in the opening credits of “Boardwalk Empire.”

A recent interior refurbishment was just finished, done in 1920s fashion, doing away with the call for pricey construction. Gomes appraises the new costumes will total to about $1 million. Gomes comments, “It seemed like such a natural. The property was built in the 1920s and the decor already was from the ’20s.” Among the additional features being thought of to be added is a strolling violinist in a zoot suit, walking around the casino gaming floor and lobby, fiddling songs popular during the ’20s and ’30s. Boozes – heavy on the whiskey that was banned yet bountiful during the Prohibition era – will be available, and shows on the casino floor with many vocalists who will dress and sing hits of the period as well. The alterations will be made actual in the early weeks of December, when the new proprietor assumes his position after the sales agreement is authorized by the Casino Control Commission of the state of New Jersey. Gomes and Bailey, a developer based in New York City, are paying up a total of $35 million for Resorts – by far the most modest cost ever paid up for a gambling facility in New Jersey.

Meanwhile, in an associated development still about the city, gambling and the TV show, the City Council f Atlantic City carried on a late insult to the real world lead of “Boardwalk Empire” by stopping a plan to rename a portion of a street close to the Boardwalk after Enoch “Nucky” Johnson. The council last Wednesday voted against a proposition to rename a section of a street that runs beside the hotel where Johnson used to live and ran his “empire.” The decision was based on what the council considers as the more distasteful facets of his life. Johnson was the dominant figure of Atlantic City, which then was one of the country’s major resorts, up until he was put in prison for tax evasion. He commanded the political machine of the Republican Party, giving him a lot of connections in the government, which protected him from getting caught with bootleg liquor, prostitution and gambling operations.